Friday, June 30, 2006

Revenge of the Wal-Mart Voters

Interesting politcal/Wal-Mart article by Ryan Sager on (a conservative political website)

What's Wal-Mart got to do with anything? Not a whole lot, except as a symbol of a particular type of voter: largely Southern, rural, lower-middle-class, female, socially conservative -- not big fans of tax cuts, but huge fans of government programs.

Zogby finds that while 85 percent of frequent Wal-Mart shoppers voted for President Bush's reelection in 2004 (and 88 percent of people who never shop there voted for Sen. John Kerry), Wal-Mart voters have turned on the president dramatically. In a poll taken earlier this month, they gave Bush a 35 percent approval rating -- compared to a 45 percent positive rating from born-again Christians, 49 percent from NASCAR fans, and 54 percent from self-identified conservatives.

The correlation between cheap underwear and populist politics could evaporate as the Wal-Mart brand evolves to fit a more urban and upscale market.

Wal-Mart voters are simply not a viable, reliable conservative constituency.

Go you fickle Wal-Mart shoppers!

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