Wednesday, May 24, 2006

Gracie Or Karla - Who Has Wal-Mart's Loyalty?

Karla is the loyal, shop at Wal-Mart 5 times a week type person. She goes into Wal-Mart to buy trash bags and her shopping cart just seems to fill itself before she can get out of there. Most of her checks in her checkbook are made out to Wal-Mart. Supposedly, Karla shops for what she needs. She wants one thing and one thing only - low prices.

Gracie is the more stylish, upscale shopper that Wal-Mart is now interested in. Gracie only goes to Wal-Mart less than once a week to get cleaning products. She buys fewer groceries from Wal-Mart (meat is not as fresh) and tends to avoid Wal-Mart in general.

Karla doesn't make as much money as Gracie and thus is more susceptible to economic downturns and high gas prices. Gracie has more 'disposable' income. So who would you court? Wal-Mart thinks future growth is dependent on the Gracie's of the world.

So Karla, you loyal Wal-Mart supporter.....see ya around

Read about it here.

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