The civil forfeiture action alleged that Wal-Mart spent money on ads, a mass mailing and a public relations company to encourage "yes" votes on the referendum.The question on the non-binding referendum was "Are you in favor of the City of Monroe allowing the construction of a very large retail supercenter store?" Wal-Mart was not mentioned.
Unfortunately, the fine was a miniscule $753. Monroe, WI voters were smart enough to ignore the illegal Wal-Mart campaign.
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