Talking to the Wal is a movie by Steve Alves. It concerns two small towns, Greenfield, MA (18,000), whose residents prevented a Wal-Mart incursion by stopping a rezoning effort (read more here pdf) and little Orange, MA (7,500) whose residents welcomed Wal-Mart to town in hopes of revitalizing the town.
"Today's Orange is praised for the character, intelligence and thrift of its citizens and for its lack of "rowdyism." It has all the elements that make a small town livable, including good schools, churches (10 of them), library, fire department, water supply, fraternal organizations, and banking facilities. It also has a Wal-Mart, which provides cheap goods at the expense of a thriving downtown".
Any hope that the downtown could be revitalized due to a Wal-Mart store's presence has since been abondoned.
Read the NYT review of the film here.